• New · Roughly weekly

Introducing The Pipeline

A weekly playbook for B2B Marketers

Frameworks, tactics, and hard-won lessons from inside a working B2B marketing team. For founders, heads of marketing, and operators at B2B SaaS and IT services companies.

Written by Mauricio Gómez V. · Head of Marketing at Acentis Digital

  • What's inside every issue

Four sections. No filler.

Every issue of The Pipeline follows the same structure. You’ll know what to expect and exactly what to get out of each one. Short enough to read in 5 minutes. Useful enough to keep.

01

One main idea

A framework, tactic, or mental model you can apply to your own marketing work this week. The kind of thing you’d want to share with your team or bookmark for later.

02

One real example

A specific case from inside our client work or from a B2B company we’ve studied. Real numbers when possible, honest context about what worked and what didn’t.

03

One link worth clicking

A single link from the week that’s actually worth your time. A research report, a tool, a thread, a podcast. Curated, not dumped.

04

One question to sit with

A prompt to help you think about your own marketing situation differently. Not a call to action. A genuine question to revisit during the week.

  • Who reads The Pipeline

Built for people who actually do the work

If you spend your week writing copy, running campaigns, making tradeoffs on budget, or reporting pipeline to a board, you’re the audience.

B2B founders

Running marketing yourself while building the product and closing the first deals.

Heads of marketing

At companies between $1M and $10M ARR, where you're the whole marketing function.

In-house marketers

Running ABM, SEO, content, or paid at B2B SaaS and IT services companies.

Agency operators

Building or running B2B marketing services for other companies.

  • Just so we're clear

What The Pipeline isn't

There are a lot of marketing newsletters. Most of them are one of a few formats. The Pipeline is none of them.

A sales pitch disguised as a newsletter

We mention our services maybe once a quarter. Everything else is genuinely useful content you can apply whether you work with Acentis or not.

A trends roundup nobody acts on

"5 marketing trends to watch in 2026" is filler content. We write about what actually moves pipeline, not what's popular on LinkedIn this week.

AI-generated content recycled

Every issue is written by a human who does this work for a living. AI helps with research. It doesn't write the newsletter.

A daily email you'll feel guilty ignoring

Roughly weekly, sometimes every other week when life gets busy. Your inbox won't turn into a graveyard of unread issues.

  • Past issues

Recent topics we've covered

  • Where we go from here

Get The Pipeline in your inbox

One email, roughly weekly. Four sections, five minutes, zero filler. Free forever.