• ABM-as-a-Service

Land the accounts that matter most

Account-based marketing that targets your ICP with personalized campaigns across LinkedIn, email, and ads. Built for B2B companies selling to specific named accounts, not broad markets.

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  • The problem

Why most ABM programs produce zero meetings

Most companies run ABM like it’s just cold email with a target list. Pick 1,000 accounts, send the same sequence to all of them, watch the reply rate stay under 1%. That’s not ABM. That’s volume outreach with a fancy name.

"We picked 500 target accounts and launched a campaign. Six weeks later we had 3 meetings. What are we doing wrong?"

Real ABM is research first, outreach second. It starts with understanding what each account actually cares about, then building campaigns that speak to those specific concerns across multiple touchpoints. Fewer accounts, more personalization, better results.

  • What's included

A complete ABM program in one engagement

ABM-as-a-Service is structured as a monthly retainer with everything needed to run effective account-based campaigns. No tool costs hidden, no setup fees, no upsells.

01

Target account research

Database of 500 to 1,000 contacts and 200 to 500 companies matching your ICP. Refreshed quarterly as your market shifts.

02

3 active campaigns per quarter

Up to 3 simultaneous ABM campaigns targeting 6 different personas. Each campaign runs 4 to 6 weeks with coordinated multi-channel touches.

03

Personalized multi-channel outreach

LinkedIn, email, and display ads coordinated around the same target accounts. Personalization based on industry, role, and company-specific signals.

04

Weekly actionable insights

4 reports per month covering engagement, meetings booked, pipeline generated, and account-level signals worth acting on.

05

TAM-SAM-SOM analysis

Market sizing for each service or product line so you know which accounts are worth pursuing and which aren't.

06

LinkedIn profile optimization

Up to 3 LinkedIn profiles optimized for your sales team. Better profiles produce better response rates on outbound.

07

Content aligned to target accounts

Landing pages, email templates, and ad creative tailored to the specific accounts in each campaign.

08

Sales team enablement

When ABM generates interest, your sales team needs to follow up fast. We build the scripts and materials to close the loop.

  • How it runs

How an ABM engagement runs

ABM programs need time to produce pipeline. Here’s how the first 90 days usually break down.

Phase 1

Days 1 to 30

Research and list building

The first 30 days are all about research. ICP refinement, target account list, persona definitions, and campaign strategy. By day 30 the first campaign is ready to launch.
  • ICP refinement based on sales data and customer interviews
  • Target account list of 200 to 500 companies
  • Persona definitions for decision-makers and influencers
  • First campaign strategy and creative direction

Phase 2

Days 30 to 60

First campaign launches

Campaign 1 goes live across LinkedIn, email, and ads. First meetings typically book within the first 30 days of launch. We monitor signals and adjust based on what’s working.
  • First ABM campaign live across all channels
  • Weekly signal monitoring and adjustments
  • First wave of meetings booked
  • Second campaign prepared for launch

Phase 3

Days 60 onwards

Ongoing campaigns and optimization

By day 60, multiple campaigns are running simultaneously. New campaigns launch every 4 to 6 weeks as previous ones mature. Quarterly reviews refine the ICP and target list based on what’s converting.
  • 3 active campaigns at any given time
  • 4 to 8 qualified meetings per month steady-state
  • Quarterly target list refreshes
  • Continuous A/B testing on ad creative and email sequences

Our target: 4 to 8 qualified meetings per month per client.

ABM works in waves. First meetings typically show up in month 2. By month 4, the engine is producing steady pipeline.
  • FAQ

What people ask about ABM-as-a-Service

Anywhere from 50 to 1,000 named accounts is the right zone. Below 50, you’re better off doing high-touch sales-led outreach without the marketing overhead. Above 1,000, you’re closer to traditional demand generation than true ABM. Our standard programs target 200 to 500 accounts, which is the sweet spot for most B2B SaaS and IT services companies.

First meetings typically happen within 30 to 45 days of campaign launch. Pipeline impact becomes visible in months 2 and 3 as campaigns layer on top of each other and accounts move from awareness to engagement. Steady-state target is 4 to 8 qualified meetings per month per client.

A CRM is essential. ABM produces engagement signals (page visits, content downloads, ad interactions) that need somewhere to land. A sales team or sales-capable founder is also required because the goal of ABM is opening conversations, and someone needs to take the meetings. We’ll tell you upfront if your setup isn’t ready.

Yes. If you already have an ABM platform, we run campaigns through it. If you don’t, we use Apollo, LinkedIn Sales Navigator, and HubSpot to deliver the same outcomes at a much lower tool cost. Investing in 6sense or Demandbase only makes sense once your account count and budget justify it.

ABM is designed to flex. We rebuild target lists quarterly anyway, so a change in ICP just means an earlier reset. Most engagements include at least one significant ICP refinement in the first 6 months as we learn what’s actually responding versus what we predicted would respond.

  • Start the conversation today

Let's land the accounts that matter

Book a 30-minute strategy call. We’ll talk about your target accounts, your current pipeline, and what an ABM program could produce over the next 6 months.

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