• Content-as-a-Service

The content your sales team wishes you had

Long-form content, whitepapers, case studies, and social posts that build authority and support sales conversations. Written by humans with AI assistance, not the other way around.

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  • The problem

The content treadmill problem

Most B2B content teams ship a steady stream of mediocre blog posts that nobody reads and that don’t connect to pipeline. The problem isn’t volume. It’s that the content is disconnected from what buyers actually care about.

"We publish 2 blog posts a week and none of them turn into leads. Should we just publish more?"

No. Publish less, but make each piece worth reading. The best B2B content answers specific questions your buyers are asking, builds authority in your space, and gives your sales team something they actually want to share. That means strategy first, volume second.

  • What's included

Content that builds authority and moves pipeline

Content-as-a-Service covers the full content stack from strategy through distribution. Structured as a monthly retainer with everything needed to run a real content program.

01

3-month content roadmap

Detailed content calendar aligned with business objectives and SEO strategy. Updated monthly based on what's working.

02

4 blog posts per month

Long-form pieces, typically 1,000 to 1,500 words each. Written by humans with AI assistance, optimized for both traditional search and AI citation.

03

12 social media posts per month

LinkedIn content for your company page and founder profiles. Tested formats and tone, ghostwritten from your team's expertise.

04

Monthly whitepaper

One premium asset per month highlighting your expertise. Used for lead generation, ABM campaigns, and sales conversations.

05

Quarterly customer success stories

Written case studies based on interviews with your actual clients. The social proof that moves deals.

06

Bi-weekly case studies and newsletters

Shorter content pieces that feed your email nurture and social channels.

07

SEO and GEO optimization

Every piece built to rank on Google and get cited by AI search. Schema, structure, and answer blocks baked in from the start.

08

Content distribution strategy

Writing is half the job. We also handle where and how content gets shared across your channels.

  • How it runs

How a content engagement runs

Content takes time to compound. Here’s how we structure the first 90 days so you see early wins while building long-term value.

Phase 1

Month 1

Voice discovery and planning

Before writing anything, we capture your voice and build a roadmap. Interviews with your founder or leadership team, analysis of existing content, and a 3-month content calendar.
  • Voice discovery interviews with your team
  • Analysis of existing content performance
  • 3-month content calendar with topics and formats
  • Documented voice guide for all future content

Phase 2

Months 2

Content production begins

First pieces ship. Blog posts, social content, and the first whitepaper enter production. Every piece is reviewed against the voice guide before publishing.
  • First 4 blog posts published
  • 12 social posts live
  • First whitepaper in draft
  • Distribution plan executed

Phase 3

Month 3 onwards

Steady cadence and compounding

The content engine runs at steady cadence. Monthly performance reviews, quarterly strategy refinements, and growing authority as content accumulates.
  • Consistent monthly cadence
  • Monthly performance reviews
  • Quarterly strategy refinements
  • Building authority as content compounds

Expect authority and pipeline to compound over time.

Content is a long-term investment. Early months focus on building the foundation. Later months deliver rankings, authority, and pipeline that compound as content accumulates.
  • FAQ

What people ask about Content-as-a-Service

It should sound like you. The first 2 weeks of every engagement include voice discovery: interviews with your founder or executive team, analysis of your existing content, and a documented voice guide. Every piece of content is written against that guide. If your content doesn’t sound like your company, we rewrite it.

AI is part of our process, not the whole of it. We use AI for research, first drafts, and to surface angles we might miss. Every piece is then edited, restructured, and reviewed by humans before publishing. Pure AI-generated content gets ignored by readers and increasingly penalized by Google. We use AI to multiply quality, not to cut corners.

Our writers do, with AI assistance. The strategic decisions (what to write about, what angle to take, how to structure the argument) are all human. The execution is human-led with AI handling the parts machines do well: research synthesis, formatting, fact-checking. The result is faster production at higher quality than either approach alone.

Yes, with the right inputs. If your subject matter is highly technical, we work directly with your subject matter experts to extract the substance. They give us 30 to 60 minutes of interview time per piece, we turn it into a polished article. This produces content that has real authority instead of surface-level generalities.

Long-form blog posts, whitepapers, case studies, ebooks, landing page copy, email sequences, social media posts, LinkedIn articles, sales enablement one-pagers, and ad copy. The standard monthly retainer includes blog posts, social posts, and one premium asset (whitepaper, case study, or ebook). Other content types are available as add-ons or custom scopes.

  • Start the conversation today

Let's build your content engine

Book a 30-minute strategy call. We’ll talk about your current content situation, what’s working and what isn’t, and map out what a real content program could look like for your business.

Book a discovery call