- Marketing Insights
CMO-level thinking without the CMO salary
Strategic direction to align your product, sales, and marketing around sustainable growth. For B2B companies that need senior marketing judgment but aren’t ready to hire a full-time CMO.
- The problem
The gap between operators and CMOs
One team, full stack of marketing capability. Engage a single service or bring us on as your complete marketing department.
"We have a marketing coordinator who runs campaigns, but nobody setting the strategy. Every channel feels like a separate experiment."
A full-time CMO costs $250K+ per year and takes 4 to 6 months to hire. A fractional CMO splits attention across 4 or 5 clients and rarely gets deep enough into your business to matter. Neither option fits most growing B2B companies. Marketing Leadership is built for the gap between them.
- What we do
Senior strategy plus a team that can execute it
Marketing Leadership pairs senior strategic input with the execution team needed to actually run the plan. You don’t have to coordinate between a consultant and a separate delivery team. It’s one engagement.
01
Persona and ICP definition
Clear definition of who you should be targeting and who you shouldn't. Based on interviews with your sales team, your existing customers, and your pipeline data. Not generic templates.
02
Market sizing and opportunity assessment
TAM, SAM, and SOM analysis for each service or product line. Competitive landscape mapping. Honest assessment of where you can actually win versus where you're fighting uphill.
03
Positioning and messaging frameworks
Core positioning statement, value propositions by persona, messaging hierarchy, and voice guidelines. The foundation every other marketing activity builds on.
04
Growth model identification
Product-led, marketing-led, or sales-led growth. Each model needs a different playbook. We help you figure out which one fits your business and build the plan around it.
05
Channel strategy across the full funnel
Which channels to prioritize, which to test, which to ignore. Organic, paid, and outbound allocated based on where your buyers actually spend their research time.
06
Quarterly strategy reviews tied to sales targets
Every 90 days we revisit the plan based on what's working. New priorities, new initiatives, new experiments to run. The strategy evolves with the business instead of staying frozen in a deck.
- What's included
Deliverables and access
Weekly working sessions with your leadership
60 minutes per week. Direct access to the senior strategist on your account.
Monthly strategy reviews
Deep dive with your executive team. Pipeline attribution, channel performance, next month's priorities.
Documented strategy artifacts
ICP, personas, positioning, messaging framework, channel strategy. All in writing, all yours to keep.
Quarterly board-ready reports
Marketing performance presented in the format your board or investors expect.
Ongoing async input on major decisions
Hiring, partnerships, product launches, pricing changes. The senior strategist is a resource, not just a meeting.
Access to the full execution team
When strategy needs to turn into action, the delivery team is already in place.
- FAQ
What people ask about Marketing Leadership
Is this the same as hiring a fractional CMO?
Similar in spirit, different in execution. A fractional CMO is one person splitting their time across multiple companies. Our Marketing Leadership engagement gives you senior strategic input plus a team that can actually execute the plan. You get both the thinking and the doing without needing to coordinate between two separate engagements.
How many hours per month is this?
Marketing Leadership is structured around outcomes, not hours. A typical engagement includes weekly working sessions with your leadership, monthly strategy reviews, and ongoing async input on key decisions. The goal is to move your business forward, not to log time.
Will you actually challenge our current strategy or just rubber-stamp it?
Yes, we’ll challenge it. The first 30 days are diagnostic. If we think your ICP is wrong, your channel mix is misallocated, or your positioning is muddled, we’ll tell you. Honest disagreement is part of what you’re paying for. Rubber-stamping isn’t a service.
Do you take board meetings or report to investors on our behalf?
For Marketing Leadership engagements, we can join board meetings as a marketing advisor, prepare board-ready marketing reports, and present pipeline forecasts to investors when needed. This is included in the engagement, not billed separately.
What if I already have a Head of Marketing in-house?
Marketing Leadership often works alongside an existing in-house marketer rather than replacing one. We become the senior strategic layer that supports them, fills gaps in their experience, and helps them prioritize. Many of our best engagements involve a junior or mid-level marketer who needs senior backing.
- Start the conversation today