- For B2B SaaS Companies
The marketing department you haven't had time to build
We run end-to-end marketing for B2B SaaS companies between $1M and $10M in ARR. ABM, SEO, content, paid, automation, all in one plug-and-play team. Live in 30 days, not six months.
- The problem
You built something worth marketing. Now what?
You have product-market fit. You have customers. You have investor updates to write and a board that wants to see pipeline growth. And you have a marketing situation that looks like one of these.
"I'm doing marketing myself and it's eating my founder time"
You know you should be spending time on product and customer conversations. Instead you're writing LinkedIn posts, editing landing page copy, and fighting with HubSpot workflows at 11pm. Every hour you spend on marketing is an hour you're not spending on the work only you can do.
"I hired a marketing generalist and it didn't work"
You found someone mid-career, gave them a big title, and hoped they'd build the marketing function. Six months later they're overwhelmed, the campaigns are inconsistent, and the pipeline hasn't moved. Not because they're bad. Because one person can't cover ABM, SEO, content, paid, and automation, and you can't afford to hire five specialists.
"My paid ads are burning budget without producing qualified leads"
You know paid acquisition is part of the answer, but your Google and LinkedIn campaigns are burning budget without producing qualified leads. The targeting feels wrong, the landing pages aren't converting, and the reports from your current agency don't connect to pipeline.
- What we do for SaaS
What we actually do for SaaS companies
We become your marketing department. Not a vendor that runs campaigns on the side. The team responsible for your pipeline, working toward a single number: qualified leads generated each month for your sales team.
01
A growth plan built around your ICP
We start by clarifying who you should be targeting (and who you shouldn't), then build a 3-month plan that spans ABM, SEO, content, and paid. No generic templates. No 50-page decks. A prioritized plan you can actually execute.
02
Full-funnel execution across every channel
ABM for your target account list. SEO and GEO for buyers researching solutions on Google and AI search engines. Content that supports sales conversations. Paid ads optimized for qualified leads, not clicks. Marketing automation that makes sure no lead gets lost.
03
Sales enablement that actually helps your sales team close
Pitch decks, case studies, battle cards, one-pagers, email sequences. The materials your sales team needs to close deals, created by marketers who understand B2B SaaS buying cycles.
04
Reporting that connects every campaign to pipeline
Weekly updates on what's running. Monthly reviews with your leadership. Quarterly strategy refinements based on what's actually working. No vanity metrics, no activity reports disconnected from revenue.
- Why this model fits SaaS
Why this works for SaaS specifically
SaaS marketing has specific characteristics that make the plug-and-play model a particularly good fit.
Long sales cycles need coordinated multi-touch campaigns
B2B SaaS deals don't close from a single ad click. Buyers research across LinkedIn, Google, AI search engines, peer networks, and content before they ever talk to sales. Running one channel well isn't enough. You need all of them working together. A single integrated team handles that coordination better than five separate vendors.
Different growth motions need different playbooks
SaaS companies grow through different motions depending on their stage and ACV. A product-led startup needs different marketing than a sales-led enterprise play. We adjust the model to match yours rather than forcing you into a one-size-fits-all retainer.
Pipeline is the only metric that matters
Your investors care about ARR growth. Your sales team cares about SQLs. Your board cares about pipeline velocity. We're built to optimize for all three, not for impressions, reach, or engagement rate.
Speed matters because runway is finite
Taking six months to build an in-house team means six months of runway spent on hiring. We launch campaigns in 30 days. That's four to six months of pipeline you wouldn't otherwise have.
- How an engagement runs
How a typical SaaS engagement runs
Phase 1
Days 1 to 30
Diagnose & plan
Phase 2
Days 30 to 90
Launch core programs
Phase 3
Day 90 onwards
Compound and scale
Our target: 4 to 6 sales-qualified leads per month per client.
- What's included
Everything your marketing team needs, in one team
Marketing Leadership
CMO-level strategy without the CMO salary
ABM & Demand Generation
Account-based campaigns targeting your ICP
SEO & GEO
Found on Google and in AI search answers
Content & Social Media
The content your sales team wishes you had
PPC & Paid Media
Qualified leads from Google and LinkedIn
Marketing Automation
Lead routing, scoring, and nurture workflows
Web Development
Landing pages that actually convert
Sales Operations
CRM, pipeline, and sales enablement
"Acentis provided a comprehensive plan and executed campaigns with a proactive approach and meticulous execution, delivering significant improvements in leads and revenue growth."
Bruno Ueda
Partner, Giant Leap Capital
- FAQ
Questions SaaS founders ask us
We're at Series A with about $2M in ARR. Are we too small for Acentis?
No. Companies between $1M and $10M in ARR are exactly who we built this for. Below $1M, you’re usually better off with founder-led sales and very light marketing. Above $10M, you might start benefiting from a dedicated in-house team. Your range is our sweet spot.
Our product is highly technical. Can your team write about it credibly?
Yes, with the right inputs. For technical content, we work directly with your engineers or product leads to extract the substance, then turn it into polished writing. The expertise comes from your team. The execution comes from ours.
Do you work with pre-revenue or early-stage SaaS?
Usually not. Pre-revenue companies need to validate product-market fit before investing in marketing systematization. If you haven’t closed at least 10 to 20 customers through founder-led sales, marketing investment is premature. We’ll tell you this directly on the strategy call rather than taking on an engagement that won’t work.
Can you replace our current in-house marketer or do you work alongside them?
Both work. Some engagements replace what a small in-house team would do. Others extend an existing marketer by handling the specialized work (SEO, paid, automation) while they focus on brand and customer marketing. We’ll scope it based on what fits your situation.
What happens when we outgrow the model and need to build in-house?
That’s the goal, eventually. Most clients work with us for 12 to 24 months, then transition to an in-house team once they have the budget and runway. We help with that transition by documenting everything we’ve built and supporting the handoff to your new hires. Nothing gets locked up as “agency secrets.”
- Start the conversation today
Let's plan your SaaS growth engine
Book a 30-minute strategy call. We’ll review your current marketing situation, identify the biggest opportunities for pipeline growth, and map out what a 90-day engagement would look like. Whether you work with us or not, you’ll walk away with clarity.