- How we work
From first call to running pipeline in 90 days
Most agency engagements start with a kickoff deck, six weeks of “discovery,” and a vague promise of results next quarter. That’s not how we work. Here’s the actual sequence, week by week.
01.
Days 1 to 30
Diagnose & plan
The first 30 days are about understanding your business deeply enough to build a plan worth executing. No discovery theater, no 50-page decks to file away.
WEEK 1
Kickoff and access
Kickoff meeting with your leadership and any in-house marketing team. We get access to your tools, interview your founder or CEO, and meet any other stakeholders we’ll be working with. By the end of week 1, we have everything we need to start digging in.
WEEK 2
Diagnostic and research
Deep audit of your current marketing performance: website, SEO, content, paid media, CRM, and pipeline. Competitor analysis on 3 to 5 of your closest rivals. Customer interviews with 3 to 5 of your existing clients to understand why they actually chose you.
Week 3
ICP and target list
Refined definition of your Ideal Customer Profile based on what we learned in week 2. Target account list of 200 to 500 companies that fit your ICP. Persona definitions for the people we’ll be reaching at those accounts. Tech stack configuration.
Week 4
Strategy presentation
90-day roadmap presented to your leadership. Priorities, channels, KPIs, and the specific campaigns we’ll launch in Phase 2. You approve the plan or we revise it. Either way, by day 30 we have alignment on what we’re going to do for the next 60 days.
02.
Days 30 to 90
Launch core programs
The next 60 days are about getting campaigns running and producing measurable activity. Real work, not theatrics.
Days 30 to 45
First campaigns live
First ABM campaigns launch. PPC campaigns go live on Google and LinkedIn. SEO technical fixes implemented. First long-form content published. First email nurture sequence in production. Marketing automation workflows set up.
Days 45 to 60
Iteration and optimization
First wave of A/B tests on ad creative, landing pages, and email subject lines. Initial results reviewed in a strategy meeting with your leadership. Adjustments made based on what’s working and what isn’t. New campaigns layered on top of the first wave.
Days 60 to 90
Full system running
All channels active. Lead scoring tuned based on real conversion data. Sales team trained on the new lead flow. Reporting dashboards live and being reviewed weekly. By day 90, you have a marketing engine producing measurable pipeline activity, not just clicks and impressions.
03.
Day 90 onwards
Compound and scale
After day 90, the engagement shifts from build mode to run-and-scale mode. The engine compounds as campaigns mature and content builds authority.
Monthly cadence
Weekly check-ins, monthly strategy reviews
Weekly check-ins on campaign performance. Monthly strategy reviews with your leadership. Continuous A/B testing and optimization. New content published on schedule. New ABM campaigns launching every 4 to 6 weeks as the previous ones mature.
Quarterly
Big-picture reviews
Every 90 days, we step back and look at the big picture. Which channels are producing the best pipeline. What needs to be doubled down on. What needs to be cut. New initiatives to test in the next quarter.
Annual
Strategic reset
Once a year, we do a complete strategic reset. Goals for the next 12 months. Channel allocation. Major campaigns or content investments. Team capacity planning. This is also where we talk about whether the scope of the engagement should change as your business grows.
- Every single week
What you'll see from us
No black boxes. No “we’ll get back to you in two weeks.” If something is happening, you know about it. If something isn’t working, you hear it from us before you hear it from your CEO.
Monday
Weekly priorities email
Summary of what we’re working on this week, what we need from you, and what decisions are pending.
Wednesday
Mid-week check-in
Quick pulse on any active campaigns, blockers, or decisions needed before end of week.
Friday
Weekly results report
Key metrics across all active channels. What moved, what didn’t, and what we’re changing next week.
Monthly
Full performance review meeting
Deep dive with your leadership. Pipeline attribution, channel-by-channel breakdown, next month’s priorities.
Always-on
Direct Slack or email access
You’re never going through an account manager. You talk directly to the team running your account.
- What makes this different
How this isn't a typical agency engagement
No discovery theater
We don’t spend the first 6 weeks running stakeholder workshops and producing a 50-page strategy deck. The first 30 days are real work: real audits, real customer research, real plans. By day 30 you have something you can act on, not a deliverable to file away.
No vanity metrics
We don’t report on impressions, clicks, or “engagement rate” without tying them to pipeline. Every report answers one question: did this work move us closer to revenue. If a metric doesn’t connect to that, it doesn’t make the report.
No agency speak
We talk like operators, because we are. No “synergies,” no “leveraging,” no “ideating.” Plain language, direct recommendations, honest disagreements when they happen.
No long-term lock-in
After the first 90 days, every engagement is month-to-month. We earn the renewal every month by producing results. If we stop being valuable, you stop paying. That’s how it should work.
- Start the conversation today
Ready to see this in action?
Book a strategy call. We’ll talk about your situation, what you’ve tried, and whether what we do fits what you need. If it does, we can have you onboarded and in Phase 1 within two weeks.