• Web Development

Landing pages and websites that actually convert

High-converting landing pages, ongoing site optimization, and cloud infrastructure support. Built on WordPress, Webflow, or HubSpot CMS depending on what serves your business best.

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  • The problem

The pretty website problem

Most B2B websites look fine and convert terribly. Design awards don’t close deals. Page speed, clarity, conversion flow, and honest messaging do.

"Our website looks great but our conversion rate is under 1%. We don't know if it's the design, the copy, or the funnel."

It's usually all three, and they're connected. Great B2B web development starts with the buyer journey (what are they looking for, what objections do they have, what will make them click) and designs backwards from there. Pretty is a side effect, not the goal.

  • What's included

Web work built for conversion

Web Development is a monthly retainer covering landing pages, optimization, and infrastructure. Full website rebuilds are scoped as separate projects.

01

2 high-converting landing pages per month

Dedicated pages for campaigns, product launches, or lead magnets. Each one designed for a specific audience and optimized for conversion.

02

Ongoing site performance optimization

Page speed, load times, Core Web Vitals, mobile responsiveness. Technical hygiene that keeps Google happy and buyers engaged.

03

Cloud infrastructure support

8 hours per month of hosting, monitoring, security updates, and emergency response. Your site stays up and fast.

04

Lead capture tool integration

Integration with HubSpot, Marketo, Pardot, ActiveCampaign, or your current marketing automation platform. Included in the retainer.

05

A/B testing on key pages

Continuous testing on headlines, CTAs, layout, and forms. Data-driven iteration on your highest-traffic pages.

06

SEO-friendly structure

Every page built with schema markup, proper heading hierarchy, and internal linking that supports your SEO strategy.

07

Copy revisions and updates

Content changes, new sections, updated messaging. Part of the retainer, not billed hourly.

08

Analytics and conversion tracking

GA4, HubSpot, or Meta Pixel setup. Clear attribution from traffic source to conversion to pipeline.

  • How it runs

How a Web Development engagement runs

Landing pages can ship within the first month. Long-term optimization compounds over time.

Phase 1

Month 1

Audit and first pages

Site audit, performance review, and first 2 landing pages designed and shipped. Analytics and tracking verified end to end.
  • Complete site audit: speed, SEO, conversion, UX
  • First 2 landing pages designed and launched
  • Analytics and conversion tracking verified
  • Core Web Vitals baseline measured

Phase 2

Months 2 to 3

Optimization cadence begins

Steady cadence of new pages, A/B tests running on key pages, first optimization wins showing in the data.
  • 2 new landing pages per month
  • A/B tests on the 3 highest-traffic pages
  • Monthly performance reviews
  • First conversion rate improvements visible

Phase 3

Month 4 onwards

Compound improvements

The site gets faster, clearer, and higher-converting month over month. New pages layer on top. Old pages get refreshed based on performance data.
  • Continuous A/B testing program
  • Monthly conversion rate reviews
  • Quarterly major refreshes on underperforming pages
  • Ongoing technical optimization

Target: under 2 seconds load time, Core Web Vitals in the green, measurable conversion rate improvements quarter over quarter.

If a page doesn’t meet these performance standards, we don’t ship it. Speed and clarity are non-negotiable.
  • FAQ

What people ask about Web Development

Both. Our monthly retainer typically includes 2 high-converting landing pages per month plus ongoing performance optimization. Full website redesigns are scoped as project-based engagements separate from the monthly retainer. If you need a full rebuild, we’ll quote it as its own project.

WordPress with Elementor is our most common setup because it gives clients full editing control after launch. We also build on Webflow when design fidelity is the priority, and HubSpot CMS when deep marketing integration matters more than design flexibility. We choose the platform based on what serves the client, not what we prefer.

Performance is part of every build. Target metrics: under 2 seconds load time on desktop, under 3 seconds on mobile, all Core Web Vitals in the green. Mobile responsiveness is non-negotiable. If a page doesn’t meet these standards, we don’t ship it.

Yes. Standard integrations include HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp, and Salesforce. The retainer includes setup of one lead capture tool integration. Additional integrations are scoped as add-ons.

The 8 hours per month of cloud infrastructure support included in the retainer covers monitoring, security updates, and emergency response to outages. For mission-critical sites that need 24/7 uptime guarantees, we recommend a separate managed hosting arrangement.

  • Start the conversation today

Let's make your website convert

Book a 30-minute strategy call. We’ll do a quick review of your current site, identify the biggest conversion opportunities, and map out what a Web Development engagement could produce for your pipeline.

Book a discovery call